Company Background
OW is a 501(c)(3) non-profit makerspace and was founded in 2016. Our mission is to make tools, technology, and the knowledge to use them accessible to all. We accomplish this through affordable membership access to industrial-grade fabrication equipment; access to low-cost studio space; partnerships with many Baltimore colleges, nonprofits, and community groups; and a wide variety of classes for both young people and adults. All of these efforts support a broader vision of rebuilding Baltimore’s manufacturing economy from the grassroots up. In addition to serving Baltimore, Open Works has become a national leader in the nascent field of makerspace administration, establishing new business models; exemplary equity and inclusion efforts; and innovative emergency manufacturing capabilities. Learn more at www.openworksbmore.org.
Outstanding people are the key to OW’s success. The growth and progress of any small organization like ours depends on our staff: people with initiative, creativity, and enthusiasm. Open Works is a progressive community-service organization and places special emphasis on building a diverse staff, especially in management. We are an equal-opportunity employer and consider a wide variety of educational and life experiences when making hiring decisions.
Open Works seeks a dynamic candidate for Marketing Coordinator who can effectively execute day-to-day marketing tasks and campaign planning. We are headed into an exciting period filled with new program announcements, so it will be a fast-paced and dynamic challenge for the right candidate!
Education
Currently enrolled student in a post-secondary program in marketing, communications, or similar field. Recent graduate (2-3 years) of a post-secondary program in marketing, communications, or similar field.
Compensation
$25/hour at an expected 15-20 hours/week
Responsibilities
Scheduling + Coordination
Gather information weekly from our front desk team and managers about upcoming classes, events, and community information
Synthesize that information into a weekly content schedule
Plan weekly content to reinforce engagement goals for monthly and quarterly milestone events
Get approval for content from supervising manager
Content Generation
Maintain presence and posting schedule on Instagram, Twitter, Facebook, and LinkedIn
Study existing feed to understand previous patterns and general voice of the brand
Write weekly email newsletter
4-6 content blocks/week
Crosspost to our blog weekly
Bi-weekly targeted audience emails
Maintain a regular presence onsite at Open Works in order to capture content
Regularly photograph classes and events
Maintain an updated cloud drive of assets
Capture and edit occasional video pieces, primarily for social media
Design
Input copy changes, blog posts, links, and modifications to website (wordpress)
Design social media graphics, flyers, or other small pieces of collateral as needed for posting on our bulletin boards and front desk
Audience growth and maintenance
Use the MindBody (Open Works' membership software) marketing suite email and text tools to directly market to existing clients
Training available, as this is an industry- and platform-specific tool
Regularly update and maintain mailing lists and audience segments in MailChimp
Skills and Qualifications
Software
Social media management software (Ripl, Hootsuite)
MailChimp
Wordpress
Adobe Suite
Experience as a maker/artist/craftsperson is always a plus!
Highly organized, motivated, and independent
To Apply: https://airtable.com/shraHLCNwra3dizdY
