Explore “hallyu,” the “Korean Wave”--the explosion in global popularity of Korean dramas, films, popular music, fashion and food erupted in East Asia in the late 1990s and spread across the world in the late 2000s. Learn about the history of this phenomenon and the trend-setting artists who continue to transform the face of popular culture across the world. Discover how technological innovations contributed to Korea’s emergence as a global hub for the production of pop culture.